April 15, 2016 by Petrea
I think I’ll read publishing guru Joanna Penn’s excellent article about visual marketing over and over again. She’s got statistics, suggestions, and pictures (of course) showing how visuals attract buyers. Thus the popularity of such platforms as Instagram and Pinterest.
It’s nothing new. Marketers have always known our eyes can lead our thoughts and actions. It’s why logos exist. It’s why experts study the effect of colors on the psyche. Even Khufu knew the power of the visual image.
The images we use on our blogs, Facebook pages, and other social media platforms say something about us. At least I hope that’s true, because I have some favorites.